Art of Play

Art of Play is the first immersive exhibition dedicated to the art of play and the world of Hello Kitty.

It is a creative and interactive space designed for all ages to celebrate the importance of play in history and everyday life.

Through 16 engaging, interactive installations, the exhibition invites visitors to explore the world of play in all its forms. From timeless icons to technological innovation, it’s an emotional journey where you can play firsthand and rediscover your inner child.

Among the most popular immersive installations are “Doll House,” a life-sized dollhouse; “Brick World,” where visitors can dive into magical universes made of colorful bricks;“Hug Me,” a room full of teddy bears of all sizes ready for a hug and “Arcade,” an 80s-style game room that recreates the iconic vintage style of that period.

The official partner of the exhibition is Hello Kitty, celebrating her 50th anniversary through an entire world dedicated to her. The journey includes Hello Kitty World, with immersive installations that pay homage to the famous kawaii icon, and the Hello Kitty Café, a fully personalized bistro with her unmistakable style.

The exhibition is, therefore, a true immersive journey that stimulates creativity and imagination in a magical and evocative setting, allowing both adults and children to experience play like never before.