The project for TechnoGym was specifically made for “MYCYCLING” – a gym tool for indoor cycle training made by TechnoGym. Our idea was to re-create a path, by building up a wandering and touring stand.
We opted for a minimal and modern design: we used modular panels to divide the stand into 3 different areas. A yellow line, lightened by neon lights, was outlined on the floor helping the visitors to start the experience in the stand. Inside of it, there was a wall graphic information and an experience area with bicycles and monitors.
Visitors walking along the path had the chance to learn more about all MYCYCLING’s technical features and to test the product – living a real training experience. The stand enabled all visitors to live a full experience.