MAX&Co
In Store Experience
Milan
◇ 2019
Description
During the Milan Fashion Week – to mark the launch of the new collection MAX IT UP – we created a spectacular installation to deliver a unique brand experience.
The starting concept was to put the focus on women and enhance self-expression – a decagonal box with play of lights and mirrors was created. Inside of it, it was possible to take pictures with the GIF machine and to live print them.
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