MAKE-SURE

The two pop-up stores were created in collaboration with Grandi Stazioni, in Milano Centrale and Roma Termini railway stations, were designed as a large interactive installation.

Here, visitors and travelers – through an experiential path – were invited to explore, try and share #CleanVibesOnly slogan. The Social Booth, inside the pop-up store, is an invitation to enter the brand universe where visitors can take pictures of their experience and share it on social media using the hashtag #Cleanvibesonly.

These simple steps created an authentic Live Social Wall – the digital campaign was shown on all the Maxi Walls and screens of the two railway stations.