Generali
Pop Up Store
Milan
◇ 2019
Description
The Christmas temporary store “CityFarm”, placed in Milan city center, has launched the partnership between Genagricola – agricultural’s branch of Assicurazioni Generali Italia – and the biggest Italian agri-food company.
A temporary store that offers the best Genagricola wines and Panettone by Taveggia 1909, emblematic Milan bakery – it’s how the project was opened to the public.
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