Pop Up Store
◇ 2023

For the opening of YOLO, the first unbranded store in Italy, we came up with an innovative and unconventional retail identity. The shop has been conceived as an immersive and playful environment where customers can live a real experience.

The typical retail spaces have been rethought to amaze and involve: the fitting rooms are a surprising set of colourful eco-fur, the lift is filled with Yolo-branded teddy bears and a play area offers customers a unique photo opportunity.

Our goal? To design a space where the shopping experience becomes a moment of freedom and fun, turning common spaces into places to have fun and dream.

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