“The Pool Club” looks like a container whose colors and shapes are inspired by Miami and the 90’s – with fluorescent colors and a tropical atmosphere.
The installation had a fully interactive area: a pink ball pit. The ideas behind it were to directly engage visitors and to increase social media shares. In collaboration with Social Live Agency Johannes, a camera was installed over the ball pit. All the guests could take pictures, receive them via mail or on a sharing tablet and get the printed pictures in real time.
+ 5000 visitors
+ 3000 printed pictures
+ 10000 sharing