Atelier Emé

In Store Experience
◇ 2019

“#EmeRainbow” explores the two different brand’s souls - Bride and Party’s collection - giving an interpretation of Atelier Emé’s dreaming reality.

The project was made in Atelier Emé Milan’s store during the Milan Design Week. The set-up went from the shop windows to the Privé on the first floor, with some immersive customization such as the neon emotional lettering and the colorful stairs. Visitors could follow the emotional path - finding out all the creative installations - arriving to the finish line which had a huge visual impact: a neon rainbow.

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